Branding Case Study: Kansas City Walking Tours

Earlier this spring, I was approached by Emily Allen, Founder and Tour Architect of the brand-new Kansas City Walking Tours. Kansas City Walking Tours will provide residents and tourists alike the opportunity to hear stories about the many Kansas Citians who made the city what it is today. They are also offering a bunch of food tours of the River Market (um, hello beignets!) 

I was tasked with the job of creating the branding for the company. After initial interviews and research, I created dozens of iterations before sharing four final concepts with Emily. Some of the concepts referred back to details of KC's architectural history, but the one we both agreed on was the signpost logo seen below.  

At the end of the project, Emily walked away with a  logo, business cards, letterhead, social media and web graphics, and a rack card for Kansas City Walking Tours. 

What's the story behind the signpost? I was biking down Beardsley Road toward the River Market and noticed this overlook park that gives people a great view of the river and downtown Kansas City, Kansas. In the middle of the park was a signpost with a bunch of different arrows on them. The signpost image seemed to be a perfect way to express the direction the tours will provide to unearth the most interesting history and the best food.

The tours are launching in April, and I'm very excited to go on one and learn more about the city I have grown to love so much.

Are you a business owner in need of a branding project? Don't hesitate to reach me at rachel [at] All potential clients receive a free 30 minute consultation.